aws First Incubator

With aws First Incubator, we support young, innovative people on their way to having their first very own company – with a dash of entrepreneurial spirit, with guidance and resources, and with professional coaching and financial support, and with the aws first community and a network of experts.


All – except for

  • Fishing industryand aquaculture, primary production of agricultural products
  • Banking and other financial sectors
  • Insurance and real estate
  • Regional and local authorities
  • Legal persons in which regional and local authorities directly or indirectly have more than a 50% interest

Company size

Teams with 2–4 people

Development phase

  • Pre-foundation phase: from business idea to business model
  • Young businesses (formation of the company not longer than 6 months ago, previous net sales not more than 5,000 euros.)


  • You are innovative university students, school graduates with an entrepreneurial spirit.
  • All team members are between the age of 18 and 30.
  • You have a first idea that can be developed into a business model.
  • You meet the requirements of the guideline.

Success rate

30–35 %

Type of support

  • Coaching and mentoring by experienced experts
    and founders
  • Scholarships or personnel costs of up to 19,200 euros per team
  • Project budget: up to 20,000 euros
  • Workshops on matters that are relevant to start-ups
  • Classes for further developing the idea
  • Coworking space
  • Travel expenses
  • Network: aws First Community, events, excursions

Funding amount

  • Project budget of up to 20,000 euros
  • Scholarships or personnel costs of up to 19,200 euros per team

Eligible costs

  • Living expenses
  • Material costs
  • Third-party costs
  • Travel expenses

Project duration

1 year


  • Scholarships/personnel costs: monthly
  • Project budget: in 2–3 tranches upon reaching predefined milestones





Additional funding

Within the framework of the AGVO and the de minimis ceiling, you can combine the following subsidies with aws First Incubator:

  • aws Innovations with creative economic input
  • aws Preseed
  • aws Seedfinancing


  • Companies which were founded more than 6 months ago
  • Projects without any product or process innovation

Deadlines and dates

March 15th – April 26th, 2021

Application, selection and approval

In case you missed the last call or you didn’t have the chance to apply for the aws First Start-up Lab 2021: Now you have the chance to get a wildcard to get into the program (starting in July 2021) and a project budget of up to 20,000 euros!

  1. Make a business plan
  2. Make an investment plan (proposed budget)
  3. Send the business plan & the proposed budget along with your personal details to e.troescher@aws.atdeadline April 26th, 2021
  4. Have a look at the downloads for further information

We will inform you in writing as soon as possible.

Duration of the approval process

1 month after the application deadline

Your contact

Elena Maria Tröscher, BA
Elena Maria Tröscher, BA
Kreativwirtschaft | Entrepreneurship