aws First Incubator

With aws First Incubator, we support young, innovative people on their way to having their first very own company – with a dash of entrepreneurial spirit, with guidance and resources, and with professional coaching and financial support, and with the aws first community and a network of experts.


All – except for

  • Fishing industryand aquaculture, primary production of agricultural products
  • Banking and other financial sectors
  • Insurance and real estate
  • Regional and local authorities
  • Legal persons in which regional and local authorities directly or indirectly have more than a 50% interest

Company size

Teams with 2–4 people

Development phase

  • Pre-foundation phase: from business idea to business model
  • Young businesses (formation of the company not longer than 6 months ago, previous net sales not more than 5,000 euros.)


  • You are innovative people with an entrepreneurial spirit.
  • All team members are between the age of 18 and 30.
  • You have a first innovative idea that can be developed into a business model.
  • You meet the requirements of the guideline.

Success rate

10 – 20 %

Type of support

  • Coaching and mentoring by experienced experts
    and founders
  • Scholarships or personnel costs of up to 19,200 euros per team
  • Project budget: up to 20,000 euros
  • Workshops on matters that are relevant to start-ups
  • Classes for further developing the idea
  • Coworking space
  • Travel expenses
  • Network: aws First Community, events, excursions

Funding amount

  • Project budget of up to 20,000 euros
  • Scholarships or personnel costs of up to 19,200 euros per team

Eligible costs

  • Living expenses
  • Material costs
  • Third-party costs
  • Rental costs
  • Travel expenses

Project duration

1 year


  • Scholarships/personnel costs: monthly
  • Project budget: in 2–3 tranches upon reaching predefined milestones





Additional funding

Within the framework of the AGVO and the de minimis ceiling, you can combine the following subsidies with aws First Incubator:

  • aws Innovations with creative economic input
  • aws Preseed
  • aws Seedfinancing


  • Companies which were founded more than 6 months ago
  • Projects without any product or process innovation

Deadlines and dates

July 1st – September 20th, 2021

Application, selection and approval

1. First, you apply online via aws Fördermanager with an application video

  •    your personal data and
  •     a project description


You will find more informations in the download section.

2. From the submitted projects, we will select the most promising ones.

3. Then you will take part in the aws First Start-up Camp (October 28th to 31st, 2021). Participating in the aws First Start-up Camp ist mandatory to get into the program.

4. Then we will select the most promising teams/ideas.

5. We will invite the best teams to the aws First Incubator, where you can refine your business model with our assistance.


We will inform you in writing as soon as possible.


Duration of the approval process

2 months after the application deadline

Your contact

Elena Maria Tröscher, BA
Elena Maria Tröscher, BA
Kreativwirtschaft | Entrepreneurship